Saturday, August 13, 2011

old selling system was indeed not good strategy

In the last couple of years, to sell the access everything system, I was simply letting people hit a restricted area and being redirected to a sign up page.

This was ok but the new system with a clear call for action everywhere is way more effective obviously.

before it was more like "If you really want to buy it, you will find a way of accessing it" but the sales process was a not a clear straight forward thing.

Now, all that is different...