Wednesday, December 1, 2010

market to local social networks or not?

sending an invitation to a sign up for coaching to a list of facebook friends?

Is this a good idea or not?

What about a local list?

Does that work?

Well, here are the numbers...

While I can't say for sure, I have the feeling that at least 90% of those who signed up to my "Unlimited coaching - $99" offer came from my list, not a social network, not facebook, not a local list.

The second "make me an offer" promotion was marketed only to my list (around 4000 addresses) same positive results as the first promotion even though I didn't send that one to my social networks.

So, here it goes...

when testing both, I get the strong feeling that marketing a to local social networks is not that effective, unless it really matches the energy and feel of the list.

With the last 2 promotions I didn't send them to social networks...

Honestly, I could force it a bit but feel that for effective marketing, it's better to take different avenues...