Here is what you need to have
- Great product
- Enough exposure
- Right pricing
- Right packaging
- Selling strategy
These 5 elements need to be right.
It's enough to be off with one of these elements for your whole marketing campaign to fail.
For instance you can have a great product, pricing, packaging and then miss exposure.
Or you could have the exposure but overprice your product.
Or you could get it right with everything except on your sales page.
A successful marketing campaign is a fine tuned machine.
It's not just an ad, a website or a sales page!
It is a complete process that needs to be coherent an frictionless!