"We don't care about the user experience!"
"We don't care about whether you enjoy this site or not!"
"The only thing that concerns us is that we want to make a few bucks and we will mess up with YOUR online experience as long as we make some profit from it!"
Some sites are so literally packed with ads (especially adsense ads) that it's a real pain to find ANY information on them.
It's really funny in a way because Google does provide the ads (with adsense) that clutter now all these websites while they do now create very slick and clear pages which are a pleasure to use!
So... If you have to choose for a strategic way to go next, think of the user experience!
It is what matters MOST!