Instead of a set of icons, I have now just one icon which images which are more descriptive.
I will be testing this new design and see the impact on sales.
Very often marketers think that it's tricks in the presentation of a page that brings them success but I am 100% convinced that in fact visitors perceive the quality of the product straight away.
As long as the design is ok and presentation is clean, that's all what people want to see.
a design in which too much energy has been put might be a turn off.
What I want to see is not the softness of a design when I arrive on a page, it is the power of a product.