Saturday, February 6, 2010

Marketing dilemma - BUSINESS MODEL

This is the dilemma:

all the energy that is put is selling, promoting and marketing could be put in developing and offering the actual product.

All the traffic building strategies, all the selling efforts, all that stuff that one business does to get people to buy their products could actually be invested in something totally different:

The actual delivery and creation of products and resources that directly help people.

When we talk about this, we enter in a radically different business model, right?

For instance for the site, if I remove the selling elements and simply offer everything for free except for my coaching services, that would make a radically different experience for those who access the site.

Now, would that work?

Is this a business model that is viable or not.

more in another post...