Monday, February 15, 2010

Just launched yesterday the strengthened "Access everything" package - BUSINESS MODEL

here is what I did:
  • restricted now access to 90% of the content without signing up
  • coaching clients now get the package only when they get at least 4 sessions
  • The package is $79 life time.
  • there is an sales ad on every page.
  • when visitors try to access the content, they are directed to the login page where they can sign up of get more info.
new development today

  • I added as well a 30 day option for $19
so far, it's too short to see results.

I normally would have to wait for at least a week to measure results.

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This is still part of testing the business model.

So far, I tried clearing the navigation and uplifting the design - clearer blogs and content presentation + consistency in the navigation.

This is the 70% free access option.

It worked - traffic to pages increased visibly - hard to say on a short few days but in just these few days, traffic increase to pages was 25-50% higher.

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The new test has to do with restricting access to content to only members.

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In terms of traffic, I expect a drop in page views or traffic of around 25%.

The reason why it is not more is because 80% of traffic is directed to either sales pages or SEO pages - these are still accessible.

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Only around 10% of visitors actually tries to access the pages which are restricted.

Why? because:
  • 50% of traffic arrives on a sales page.
  • 25% accesses a free article or resource and don't click further.
  • 15% will access another page but not click though to the links.
What does that mean?

It means that this new strategy touches in fact only 10% of visitors.

90% of visitors actually see no change in their visit except for the ad showing on the right.

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What about search engines?

Well of course, the protected content won't be indexed but so far, this traffic accounts only to maybe 5% of entries in the site.

So, this is why the overall impact on the site's traffic is not major.

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