here is a thought that goes much further.
When people are online, they have a few choices to go to what they want the most right now.
At this stage a few sites get most of the online attention.
- Google for search
- facebook for social
- youtube for online video/entertainment
now, what does that mean?
That I am grabbing visitors attention for other reasons.
Social features is NOT the reason why people will come back.
They are already engaged in communities activities in key other portals.
what they do get from my site is something else... Something that is of high value to them