Saturday, February 20, 2010

How much does a visit to the site cost me when I advertise it? - WEBSITE STRATEGY

Right now, the price tag is around $0.10.

That's for the ads on adwords and yahoo.

So, if I get 300 extra page views/day just because more content is free, that's the equivalent of $30 advertising or $900/month.

So, to compensate for that "loss in traffic" if I was restricting access to these pages, I would have to make an extra $900 from sales.

I don't.

If the access everything membership was strongly enforced, right now, I might make 2-5 extra access everything sales/month.

Checking this out is just a game, I know...

Still, it is another way of looking at it...