Sunday, December 6, 2009

Marketing success - ARTICLE

These keys are designed mainly for small business ventures.

Responding to these questions and applying these simple points is a major step in developing a successful promotion strategy.

Launching a business without a marketing strategy is like building a house without a roof!


You can rely on luck or word of mouth if that suits your business.

If you offer a service, your product is very high quality and there is a demand, yes, word of mouth could be enough! Maybe you will never have to invest in any form of marketing strategy.

Now, in my experience, this is very rarely the case.

I know so many creative people with great ideas who totally struggle because they did not integrate a marketing strategy in their vision.

We live in a time where it is not enough to have an idea and create a product.

You usually need to start at the other end!

You observe a target audience and identify a need.

Then you create a product which responds to that need.

If you have already product in mind, identify your target audience and find out what they want.

Packaging your product right is one of your keys to success!

There is a big difference between a marketing step - for instance an ad in the local paper – and a marketing strategy.

A marketing strategy is a vision and that vision contains many steps.

It is a coherent battle plan!


To succeed with your business you need a battle plan!

One simple marketing step is not enough!

You need the full picture!

A couple of marketing steps might be missing in the beginning.

That’s okay as long as you know it and want to find answers as soon as possible.

You will need a budget as well to experiment with marketing steps in the beginning.

Investing in online or offline ads for instance might not pay off in the beginning.

Yes! You might make some mistakes but that’s ok as long as you learn from it and make appropriate shifts.

It can be the words in your ads, the place where you post, the packaging of your product or the ad pricing which is too high.

If a certain step does not give you the results you expect, sit down for 5 min and identify exactly what can be shifted.