Sunday, December 6, 2009

How much are you willing to invest in your marketing? - ARTICLE

  • Money?
  • Time?
  • Energy?

You need to have an idea of what you can invest!

For instance, if you have a small local business and you print flyers, where and how are you going to distribute them?

Who will do it?

Is this part of your budget?

Many entrepreneurs have a marketing idea but underestimate what it takes to follow through.

Suppose that you market online and want to work on your SEO – Search engine optimization - Strategies.

You might start working on it without realizing that it takes 3 to 6 months to be really good at it.

Suppose you hire a SEO firm to do that for you.

You need to know exactly what budget you have available for that marketing step.

Is this enough?

Will it cover all the costs?

Marketing success means following up on your marketing strategy!

If you want to succeed, it is essential that you don’t stop half way!