People need to feel thrilled by what they create.
I know, sometimes the field you are in has little creative space in it.
You can focus on performance, though.
If the main target is profit, make sure you do share part of that profit with your team.
They must know that if they perform better, rewards are higher.
The art of managing is intimately linked with building up fire and conquering drive within an organization.
Exciting targets are one of the keys!