Here is an essential one to remember.
Over the last couple of weeks, I came across three great products I was interested in.
In all three the features were exactly what I would expect.
The price (when for sale) was withing range.
The product looked exactly what I wanted to get.
Now here is what happened in all 3 examples:
When trying to use the product, it simply DID NOT WORK or when trying to buy it, the buying process had a couple of hurddles that I think turn off a good 30% of potential buyers.
The reason why I write this here is simply as a reminder of how important it is for thing to work.
Spending hours of development in a product and then scoring a lousy 20% on usability or technical performance is such a turn off!
So, the answer is:
People want fancy features as long as they work.
But what they want more, is the the product simply does what it is supposed to.
It doesn't need to be complex as long as it works and is easy to use.
That's it for today!