Cold calling is one step in your marketing strategy.
Here are a few key element you need to plan as well so that you have a full solid marketing plan:
- Have a solid offer and package it the right way - Price must be right
- How do you deliver your products or services?
- What is your support structure?
- What are other ways you use to gain exposure on this market?
Of course, building a solid marketing strategy can be quite complex.
You might need to focus on it for a few months to really get the full picture + tools you need.
Cold calling is just one step!
What are the other steps?