On the main breakup blog, average time on page is now in the 2-3 min range which is great news.
This means that the page design with top video + no distraction works great!
It means that visitors are actually watching this video.
At this stage, I have no idea what the click through rate on the "Yes! I am ready" call for action.
That's the next element to check or find out more about.
For now, this call for action seems to be at least a much better option than the "test drive" one