Tuesday, April 28, 2009

What to change? - How to publish content? - PAGE IMPACT

Now, that we have the basics of visitors behaviors and what they want, let's check what to do with this information.

In the past, i followed a few techniques:
  • SEO pages optimized for a specific search page
  • VIDEOS optimized for specific search querries
  • Blog posts - not too optimized
  • forum posts - not optimized
  • + more!

SEO pages were the most successful at driving traffic but the success rate has dropped down immensely and traffic to these pages has gone down significantly.

On top of that, the process to build, promote, maintain and update these SEO pages is time consuming + results are now relatively limited.

The ideal would be to use blog posts in the future - That's the most direct and easiest content building approach.

It is much more direct and easy than forum posts for instance.

What to do? which direction to go?

I need answers on that one!