You need to make it VERY clear how easy it is for the membership to be cancelled if needed.
- Where is the link?
- What happens when I click on it?
- What's the time frame?
Giving that clear information + making it VERY easy to cancle is a +
That's the way it MUST be to build up trust.
Will more people cancel if they can?
Sure some of them will!
But the TRUST you build by giving that info + making is easy is added value to your product!
It clarifies the buying space immensely!