Thursday, April 9, 2009

Tell me EXACTLY how I can cancel if I want to - MEMBERSHIP SITE

Another big one for recurring payments!

You need to make it VERY clear how easy it is for the membership to be cancelled if needed.
  • Where is the link?
  • What happens when I click on it?
  • What's the time frame?
  • Etc.

Giving that clear information + making it VERY easy to cancle is a +

That's the way it MUST be to build up trust.

Will more people cancel if they can?

Sure some of them will!

But the TRUST you build by giving that info + making is easy is added value to your product!

It clarifies the buying space immensely!