I mean if you have the choice between buying the best laptop or second best within a price range, of course you go for the best!
It is simple!
With services and any product, it is the the same!
So, the best way to be successful IS to be the best in your field.
This where positioning comes in!
If you position yourself within a group which is too vast or already owned, you will fail.
Now, reduce the circel and create a new category in which you can dominate the market... That would work, right?
So, what is THE category you want to position yourself in?
Think about THAT!
Me? I don't have the answer to that one... Might come soon...