Sunday, April 5, 2009

membership site reviews - Mistake - too many offers

On that one page which is the registration page, there are about 50 different offers and membership types.

20 categories of products with various choices for each category.

Should be simpler, really!

Two ways to tackle that:
  • Simplify the way these categories are presented
  • Direct customers to page where the category has been preselected for them - They don't see everything, only what the NEED to see
  • Simplify the memberships and group the product in packages

Still to check - that one process must be more intuitive

But even with that page, it is still possible to find your way...