That's another big one!
Some of the sales pages I see out there are not only poor in the design, they are loaded with other offers and distractive graphics, side bars, etc.
It is hard to focus on the offer!!!!
It is really not clear what the offer is + Distraction is far too high!
There is too much on one page - It is messy!
Keep it super simple!!!! + CLEAR!!!
Don't waste my time!