The first step though is to provide a visitor with a SOLID answer to their SPECIFIC querry.
At this stage, this probably where the site loses actually this 80% of visitors who click away within seconds.
Here is the answer:
- They don't find what they were looking for
This can happen because:
- No specific article, vid, audio or resource exists on the site for that specific querry
- The answer is there but diluted in too much content
- The answer is a product for sale and they don't want to buy it