Tuesday, April 14, 2009

Be more news worthy rather than sales worthy at first - Be new oriented rather than benefits oriented- SALES PAGE

Again, the sales tone can hit a visitor hard! Really hard!

It triggers somehwo defense mechanisms straight away and they start looking for objections.

Why?

because people are attached to their money.

They don't want to give it away.

If you present yourself and your product with a high sales pitch, the first emotions that come out in the prospect is fear, defense, etc!

In other terms, no relationship is established!

They leave the page almost instantly because they have the right to do so.

That's their best defense mechanism or reaction.

Be new oriented rather than benefits oriented