What is the main cause of business failure?
Lack of marketing strategy.
Here is a big one!
Not following up on your marketing strategy is another one.
Here is a common procedure for starting a business or a product:
Great idea > Business plan > marketing strategy > Sales .
This procedure is more and more outdated. Here is a new emerging trend:
Find a market > Find their needs > Develop the product > Sales.
the difference? finding a market is step 1.