If you are not sure about your next move, try answering these questions:
Who is being successful in your field?
What are they doing?
What is your marketing strategy?
What is your marketing schedule?
How much are you willing to invest?
Who is your target audience?
What is your product?
How well do you know your product?
What are your marketing tools?
What mediums will you use?
What are your realistic expectations?
If you can't take a decision, it is often by lack of information or experience. It can be very useful to take small non committed steps to test the waters and see how your audience reacts to your product. Ask for detailed feed back and ideas.
If you miss information, find out what exactly is still missing. Is it a market analysis, consumer behavior statistics, etc. There are endless sources of advice and support you can tap into.
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