Add emotion to your message!
There are 4 types of documents:
Those which have poor content, and no design quality.
Good content but little or no graphic expression.
The PowerPoint presentations types which are clean but formal.
The exciting messages, with lots of resources, rich content, excitement, movement, emotion, colours, free flow of life force.
Which one do you enjoy receiving?
The question is: why propose a formal relationship to people, to your clients, when it can be as well excitement and thrill?
There are 2 types of attitudes along that line.
Opening, sharing, resourceful.
Lack of success in business is related with lack of clear communication, limited flow, information protectionism, etc.
The alternative is precisely the exact opposite to these qualities.