About 2 to 3 weeks ago I stopped offering free advice to people who buy my products or the membership.
For a couple of weeks before that, I was still advertising free advice in the sales pages - 3 weeks ago I removed this "free advice feature from the sales pages.
This is when e-books sales dropped back and are still relatively low since then - around 30% drop.
On the other hand, it seems that coaching sign ups are relatively high for this last week.
So, the sales gap seems to be compensated so far by an increase in coaching sign ups.
membership sales are low, but the period is too short to be really indicative.