Monday, June 16, 2008

3 strategic options

Coaching first

  • e-books without free advice
  • a few open programs
  • no free advice

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Memberships first

  • ask a question included
  • No programs for free

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Programs first

  • Ask a question included

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At this stage, the major challenge has to do with offering or not expert advice with a program

here are 4 possible options:

  • Ask a question included - Vague - What's the limit?
  • 5 min email coaching credits included
  • 15 min email coaching credits included
  • No expert advice included - sign up for coaching

At this stage, I am in between these various options.

In March, April and till middle May the ask a question feature was still showing on the sales pages.

At this stage, in may, the coaching sign ups dropped and I received some feed back that made me realize that the sales pages needed to be updated.

Since May 25th, the ask a question feature + a couple of other features have been removed from sales pages.

Since June 1st, the stay fit, wake up your power and tantric sex have been set to open access again.