there is a product.
i want to sell it.
I focus on the packaging, sales strategy, etc.
In this specific example, vital membership, the results are not yet there.
Why? Because only a fraction of the product is actually ready - 50% of the site is still in free access and turning all that into a member only area will radically shift the energy on the site.
If this is the way to go, i need to test and know for sure as this will remove all or 90% free access material on the site. It needs to be a win/win!
And I need to know if yes or no this is the way to go!
Simply spending 1 year testing is not good enough.
I need to have a vision of what works and what doesn't.
The preliminary results are totally conuterintuitive:
- Sales down after focusing on that strategy for a week
- Energy feels blocked
- Inspiration to go ahead is there
- Sales strategy and presentation is ok
- Yes! It is still a potential win-win