Sunday, May 4, 2008

Energy on the site - Right now, because of sales drop, things feel blocked! - Related with stay fi system for members only?

I feel that the state/energy blockage on the site is definitely related with the stay fit for members only step.

The question is:

Is this a temporary transition state or a long term trend that requires action.

Another element plays a role:

Forcing the vital membership with a $79 price tag.

Now, when increasing the coaching fees in the past for instance, the same type of energy reaction was felt.

The solution was to maintain this fee increase and let the energy of the site readapt to this new state.

It worked for that.

With the stay fit system, it feels that the way it is set up now could be incomplete.

So I have a few options:
  • Back to free access
  • $19 price for that system
  • $79 - keep it as it is
  • $79 but ad something to the way it sells now.
  • $79 members only access to other aspects of the site as well - Reinforce the same trend on other systems