It wants to experience a way into a solution.
The first step is to believe in the product.
This is where your audience faces lots of resistance at first.
They simply see what you have to offer and do not respond to it instantly because they don't trust that it is a solution to their problem or trust it only at a fraction (50%) which is not enough.
They simply don't see how it work and the process ot go from where they are to where they could be.
That's the first level of resistance and that's the first thing you have to explain to them!!!