Monday, December 17, 2007

Hype or no hype? - What works best? - STRATEGY

Especially with personal products, are prospects tired of hype?

Is there such thing as "Hype" blindness or even Hype turn off?

Sure there is! especially if the claims sound like big lies!

It is not about hype, it is about authenticity.

If hype=arrogance, then, yes it is a turn off.

What you need to identify is selling confidence and selling power, not arrogance.

People buy from you if you are sympathetic to them.

If they feel you are lying to them or put them down.