Right now, I think there is such a think as hype blindness for millions of people who have been bombarded by marketing messages!
Yes there is hype! yes! It starts being a turn off!
Why is that? Because or failed promisses.
If hypw was leading to results, of course the public would trust but over inflated promisses did kill that trust and right now, hype is a turn off!
The internet audience develops resistance to it and simply is no longer emotionally reacting to it, at least in its original form.
This goes for the promotional packages as well or amazon launches in quest for top best selling spots.