Sunday, August 5, 2007

Focus group for your site?

A focus group is a set of users who will give you feed back on their needs and desires when they use the net.

This is not about your site.

It is about their site and what they need.

There are 3 ways you can approach this:

  • The first one is to check existing studies about Internet user behavior, needs, desires, expectations and frustrations.
  • The second one is to create your own analysis by bringing people or individuals to tell you about their desires.
  • The third way of doing this is by sitting next to someone using your site and let them give you feed back on what they experience while using your site.
  • The fourth way is to gather feed back by presenting visitors with a few simple questions about their experience on your site.

The third approach is very easy to implement. Sometimes, getting feed back even from a wife, husband, daughter, son or friend is very precious in triggering a whole set of realizations.

The fourth approach (visitor feed back) can as well be easily implemented.

More on this coming soon