This is not about your site.
It is about their site and what they need.
There are 3 ways you can approach this:
- The first one is to check existing studies about Internet user behavior, needs, desires, expectations and frustrations.
- The second one is to create your own analysis by bringing people or individuals to tell you about their desires.
- The third way of doing this is by sitting next to someone using your site and let them give you feed back on what they experience while using your site.
- The fourth way is to gather feed back by presenting visitors with a few simple questions about their experience on your site.
The third approach is very easy to implement. Sometimes, getting feed back even from a wife, husband, daughter, son or friend is very precious in triggering a whole set of realizations.
The fourth approach (visitor feed back) can as well be easily implemented.
More on this coming soon