(I might publish this article on another blog for coaches at a later stage)
This is an essential issue!!!
I was just reading an articles I wrote some years ago where talking about myself, I used expressions like:
- I am your change catalyst
- I am an agent of your transformation
Whaou! I see it now as such massive turn offs for those who would visit the site.
What do I see when I read this? I feel like I am singing songs to my own glory!!! :)
Because I am talking about myself in such grand concepts and words!!! Where does this leave my clients and those I help.
I glorify my action and the focus on my clients and visitors is lost!
The focus must stay on those who visit your site.
How to turn this around?
What would I say now?
- I help you transition!
- I support you in taking action!
I ---> You
Works better to me :) Makes me feel better as well (It's not just a selling or promotional tactic)
What do you think?
To your power!