Visitors want to be in touch with the latest news, whta is trendy, the latest discoveries and fresh content.
The problem with traditional and static web pages, is that it does not change.
For the visitor, this quickly becomes boring.
New is exciting and refreshing.
Now, when you go to fresh, you need speed.
Speed does not offer too much space for perfecting the design.
It is raw!
Raw is good! That's what the public wants right now